A logo and branding package was produced as part of a larger web design project for the Rockhampton Photo. With almost no existing printed collateral or consistency between printed communications, the client was welcoming of a modern, unifying image to use across both the website itself and the already established club Facebook page.
As part of any logo design planning, I brainstormed many descriptive words to aide the design process, but decided upon presenting a selection in versions of the logo itself. The words chosen directly support the club mantra and accurately describe the club atmosphere, at the same time provide insight into the member activities for prospective visitors.
Learn, Shoot, Explore, Share, Enjoy.